HUMAN FACTORS IN ARTIFICIAL INTELLIGENCE

Building human-centered AI systems.

By combining human factors engineering, applied AI research and interaction design to build intelligent systems that are inclusive, trustworthy, and safe for the next billion users.

OUR MISSION

Human-centered AI for the next billion users.

At Paxi Labs, we believe the future of artificial intelligence depends not only on capability, but on how well AI understands, supports, and adapts to human needs.

We research how people interact with AI systems and build technologies that are safe, explainable, inclusive, and trustworthy by design. Our work combines human factors research, interface design, and applied AI to create equitable systems that serve real human needs across healthcare, finance, education, and beyond.

"Effective AI is not about what the system can do, it is about what people can do because of it."

Paxi Labs — Founding Principle

OUR RESEARCH FOCUS

What we work on

Human-Centered XAI

Human-Centered Explainable AI

We research how AI explanations should be designed for different users, tasks, and contexts, ensuring transparency and helping people understand AI reasoning, uncertainty, and decision-making processes.

Trust Architecture & Calibration

Trust Architecture & Calibration

We study how people develop, lose, and recover trust in AI systems, designing feedback, safeguards, and guardrails that help users rely on AI appropriately, thereby neither over-trusting nor under-trusting its capabilities.

Mental Models Through Interface Design

Mental Models Through Interface Design

People build their understanding of AI through the interfaces they use. We explore how interface and interaction design shape users' mental models, creating experiences that make AI abilities, limits, and behavior easier to understand.

Inclusive Design & AI Equity

Inclusive Design & AI Equity

We research how AI systems impact different communities, focusing on bias, accessibility, and fairness, and create design practices that ensure AI works equitably across cultures, abilities, and lived experiences.

Multimodal & Accessible AI Interfaces

Multimodal & Accessible AI Interfaces

We research how people engage with AI through voice, text, vision, and other modalities, building AI interfaces that are accessible, robust across devices, and adaptable to varied users and environments.

AI Governance & Safety

AI Governance & Safety

We research practical frameworks, workflows, and tools for governing AI in real organisations, connecting everyday AI product decisions to safety, accountability, and long-term human and societal outcomes.

OUR STRATEGY

2026 - 2030 Roadmap

2026 - FOUNDATION

  • Identify research focus
  • Define core questions
  • Publish early findings

2027 - DISCOVERY

  • Run empirical studies
  • Identify venture themes
  • Build partnerships

2028 - VENTURE

  • Develop first MVP
  • Test with real users
  • Launch venture 1

2029 - GROWTH

  • Scale Venture 1
  • Explore Venture 2
  • Make key hires

2030 - SCALE

  • Run multiple ventures
  • Build on research
  • Become trusted partner
GET IN TOUCH

Let's talk.

Whether you're a researcher, investor, potential collaborator, or someone curious about our work, We would love to hear from you. Paxi Labs is in its founding phase, which means every conversation matters.

Email

EMAIL

founders@paxilabs.com

LinkedIn

LINKEDIN

linkedin.com/in/paxilabs

Medium

MEDIUM

medium.com/paxilabs